Data-Driven Empowerment for Immigrant Communities
Empowering a leading non-profit to better serve immigrant communities through a unified data strategy.
17,500+
Records migrated
98.6%
Migration success rate
100%
Manual entry eliminated
Executive Summary
The Challenge: Critical data was spread across multiple platforms (NationBuilder, Mailchimp, and spreadsheets), creating silos, manual entry, and an incomplete view of donors and community members.
The Solution: Rilo Labs implemented a comprehensive CRM-centered data strategy, migrating over 17,500 records and building automated integrations to create a single source of truth.
The Results: SIREN gained a 360-degree view of their community, eliminated manual data entry, and established a scalable data foundation for future growth.
Interactive Prototype
Data flow architecture
A working prototype of how we designed data to move between systems, from constituent engagement touchpoints through to a unified CRM as the single source of truth.
Interactive prototype
Data Flow & Integration Architecture
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View prototypeAbout the Client
SIREN (Services Immigrant Rights and Education Network)
SIREN is a leading non-profit empowering immigrant communities in the San Francisco Bay Area through legal services, policy advocacy, and community education. With a growing donor base and expanding programs, they needed a technology foundation that could scale with their mission.
The Challenge
SIREN, a leading non-profit empowering immigrant communities, was hampered by a fragmented data ecosystem. Critical data was spread across multiple platforms like NationBuilder and Mailchimp, leading to data silos, manual data entry, and an incomplete view of their donors and community members. This fragmentation hindered their ability to effectively engage with their supporters and measure their impact.
Staff spent hours each week reconciling records across systems, and leadership lacked confidence in their reporting. As SIREN's programs expanded, the problem was compounding. Every new campaign meant more disconnected data.
Our Approach
We began with a deep discovery phase, mapping every data source, workflow, and integration point across SIREN's technology stack. From there, we designed a CRM-centered architecture that would serve as the single source of truth.
Our implementation followed three phases: First, we configured the CRM with custom objects for donor and opportunity tracking tailored to SIREN's programs. Second, we executed the complete migration of over 17,500 records from NationBuilder and Mailchimp, with rigorous validation at every step. Third, we built automated integrations between their marketing and donor systems to eliminate manual data entry permanently.
Throughout the process, we worked closely with SIREN's team, providing comprehensive documentation and hands-on training to ensure they could manage and evolve their new system independently.
Outcomes
The new, unified data ecosystem provided SIREN with a 360-degree view of their community and streamlined their operations.
Unified Donor View
Leadership now has a single, reliable view of every donor, volunteer, and community member across all programs.
Scalable Foundation
SIREN's new data architecture is designed to grow with their mission, supporting new programs and campaigns without creating new silos.
Team Empowerment
Comprehensive documentation and training ensured SIREN's team can independently manage and extend their CRM.
Looking Ahead
What's Next
With their data foundation in place, SIREN is now positioned to build automated reporting dashboards, launch targeted donor engagement campaigns, and integrate additional program data into their unified ecosystem.
Key Takeaway
A unified data strategy doesn't just improve operations; it amplifies mission impact. By replacing fragmented systems with a single source of truth, SIREN can now focus less on managing data and more on serving their community.
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